Revenue Management
What are the common methods for managing revenue?
fast quote
updated quote
remove unabsorbed costs
What is the most important unabsorbed costs?
idle space
Is restraint of trade by employee or creditor an effective way for revenue management?
Yes
Is substanability imporant for revenue management
Yes
What should be covered by revenue management, new product, new routing, new customer?
all should be covered?
Is acquisition a kind of revenue management?
Acquisition can increase revenue
Is billing accuracy a kind of revenue management
Billing accuracy can avoid omission of billing and underbilling
Is omission of billing a common target area of revenue management?
It is one of easy way to manage revenue.
What are the business analysis for lost revenue?
lost routing
lost customer
lost product due to license
lost business due to competition
lost business due to lack of license, labor, space, cashflow, service quality
What are competition?
competitor, change in routing(location), change in means of transportation, change in ownership of customer, change in sourcing policy by customers
If you know your competitors. You can well protect your revenue.
What are critical points for revenue management?
Avoid loss of business/Identify competitor alliance/identify lower competitor price by Source Of Change report and variance report
Avoid loss of critical marketing information by setting up confidential information policy
Attend each bidding
Maintain the business by satisfactory service by reporting claims & compensation as contingent liability, dispute on debts relating to complaint on service as provision for bad debt, credit note based on accrual concept
Existing customers and Target growth customers and by region by product by industry by P & L owner, monitored & controlled by budget and forecast
New service/prodcut development by P & L owner, monitored & controlled by budget
Auto-renewal in contract
Contract management (renewal and restraint of trade by vendor and employee)
Monitoring pricing strategy
What are necessary information for revenue management?
Top Ten movement, revenue and margin
New routing
New service
New customer
New industry
New product transported
SOC, acquisition, expansion, contraction
Monopoly routing, main routing
Customer concentration
Customer penetration rate
Customer management
Industry concentration
Service concentration
Transported Product concentration
Routing concentration
Coming opportunity, budget
Immediate opportunity, forecast
What should be considered for revenue management?
Auditing on orders, missed, rejected, backlog, ,overflow, idle
Contract expiry, renewal, customer and carrier (space management)
Restraint of trade, agent, employee, vendor
Reporting loss making and lost customer, inactive customers exceptional margin with proper cost allocation of direct and indirect costs
Top Ten, major customer movement
% of customer total logistics business
Billing accuracy, omission & unabsorbed costs, fluctuating currency and unit of measurement
Pricing strategy taking into account volume discount idle capacity and share of overhead, additional income
Cashflow and on time payment to avoid stop run
Target customers, product, routing development in Forecasting, budgeting
Exceptional handling SOP to maintain reputation
Detect excessive costs which affect competitive pricing
Cost reduction and process improvement to support competitive pricing
Comprehensive competitor analysis including lost business to competitors
Create barrier to entry for strong routings and to improve weak routings by all means
Agency, partnership, MBO and merger and acquisition opportunity
Share of overhead
Reduce Idle
How to set up an accounting system to provide information for maintaining customer and business growth?
Top ten routings with biggest volume of discount and highest service frequency to attract new customers
Top hundred kg and dimension shipment by customer by routing with greatest opportunity of consolidation
Lowest ten routings which has highest chance of being taken over by competitor
The top ten specific product transported which we have greatest chance of direct flight and non-stop truck to save operating cost per kg per km
How to use different pricing models for new customers?
Cost plus pricing for new market/ service which involves additional risk
Breakeven pricing or penetrating price for breaking into market (rely on cost leadership)
Activity Base Costing to remove all unnecessary cost to customers (have set up ABC cost model )
Life time cost and total ownership of costs in quoting to avoid unabsorbed costs by customers
What are competitors of trucking?
Shipping company
Freight forwarder
outsourcing
Rail operator
Other Competitors